Whilst at Conran Design Group I had the opportunity to work on Cancer Research UK’s internal induction communications.
This was used to introduce new comers and existing employees to refresh themselves on the CRUK brand assets.
One of my first thing whilst at Curious was an AEG Cookbook. This cookbook was an incentive to get the customer to register their new AEG steam oven. When registered, they would receive this cookbook, which contained over 100 steam recipes, some of the recipes also contained helpful chef tips, to take their cooking to a new level. Each divider used an ingredient shot that related with the following recipe. Photography Rob White.VIEW CASE
To celebrate 100 years of the ‘Chelsea Flower Show’ Duke of York Square and The Royal Horticultural Society in Association asked Underscore to develop a brand and event collateral that reflected the theme ‘The Decades’. – For this a brand that showcased some floral patterns of the appropriate decade was created.VIEW CASE
Following after the launch of Beavertown, Underscore was invited to pitch to re-brand ‘West Berkshire Brewery’.
Originally they named each brew after a character which in turn had a backing illustration.
Underscore was chosen in September 2012 to deliver the new brand and marketing collateral.