During my time I had the opportunity to rebrand the Experimental Cancer Medicine Centres, a collaboration between Cancer Research UK and the National Health Service for England, Wales, Scotland and Northern Ireland.

CRUK eLearning

Whilst at Conran Design Group I had the opportunity to work on Cancer Research UK’s internal induction communications.
This was used to introduce new comers and existing employees to refresh themselves on the CRUK brand assets.

Alexandra Palace

One of my first projects whilst working at Underscore, was to re-brand the iconic North London landmark, Alexandra Palace.

Draker Lettings

During my time at Curious I had the opportunity to rebrand Draker Lettings, a let only estate agent, based in Sloane Square.


One of my first thing whilst at Curious was an AEG Cookbook. This cookbook was an incentive to get the customer to register their new AEG steam oven. When registered, they would receive this cookbook, which contained over 100 steam recipes, some of the recipes also contained helpful chef tips, to take their cooking to a new level. Each divider used an ingredient shot that related with the following recipe. Photography Rob White.

Chelsea in Bloom

To celebrate 100 years of the ‘Chelsea Flower Show’ Duke of York Square and The Royal Horticultural Society in Association asked Underscore to develop a brand and event collateral that reflected the theme ‘The Decades’. – For this a brand that showcased some floral patterns of the appropriate decade was created.

Beers of Character

Following after the launch of Beavertown, Underscore was invited to pitch to re-brand ‘West Berkshire Brewery’.
Originally they named each brew after a character which in turn had a backing illustration.
Underscore was chosen in September 2012 to deliver the new brand and marketing collateral.

Beavertown Brewery

I had the opportunity at Underscore to work on a start up brewery based in De Beauvoir, East London – aka ‘Beavertown’ (Translated).

This was to be a premium brand that would attract Camra drinkers as well as a young trendy audience.