During my time at Conran Design Group I was given the opportunity to work on CRUK’s Dryathalon print and social media campaign.
One of my first projects whilst working at Underscore, was to re-brand the iconic North London landmark, Alexandra Palace.
To celebrate 100 years of the ‘Chelsea Flower Show’ Duke of York Square and The Royal Horticultural Society in Association asked Underscore to develop a brand and event collateral that reflected the theme ‘The Decades’. – For this a brand that showcased some floral patterns of the appropriate decade was created.
I had the opportunity at Underscore to work on a start up brewery based in De Beauvoir, East London – aka ‘Beavertown’ (Translated).
This was to be a premium brand that would attract Camra drinkers as well as a young trendy audience.