One of my first thing whilst at Curious was an AEG Cookbook. This cookbook was an incentive to get the customer to register their new AEG steam oven. When registered, they would receive this cookbook, which contained over 100 steam recipes, some of the recipes also contained helpful chef tips, to take their cooking to a new level. Each divider used an ingredient shot that related with the following recipe. Photography Rob White.
Following after the launch of Beavertown, Underscore was invited to pitch to re-brand ‘West Berkshire Brewery’.
Originally they named each brew after a character which in turn had a backing illustration.
Underscore was chosen in September 2012 to deliver the new brand and marketing collateral.
I had the opportunity at Underscore to work on a start up brewery based in De Beauvoir, East London – aka ‘Beavertown’ (Translated).
This was to be a premium brand that would attract Camra drinkers as well as a young trendy audience.